I found this brilliantly funny talk by James White on Organised Wonder. He talks about passion projects and using them to find your voice.
He spent 4 years making experimental projects, just for fun. Playing with different things, different processes. He ended up making drive poster that went viral, but more importantly it showed him what he loved to do. Making posters.
His honesty is great
“I don’t know where it’s going but I’m getting out of the woods, being renegade and trying new things”