Just discovered the Sugru, by Jane, really randomly. I read her article in the brilliant book Make Your Mark: The creative’s Guide to building a business with impact. Went online 5 minutes later and stumbled on this post of an interview of hers on swiss miss. I guess it was meant to be 🙂
It’s a great interview and her article in the book is also brilliant. She talks about collaborating with customers, instead of waiting till the final product, showing them what they can do and empowering them to be your ambassadors. I also love how she discovered this product by experimeting at art school. She discovered that mixing silicone and wood, made this thing, bouncy. Her curiousity did not stop there she wanted to test the limits of what she’d made, what was the problem or opportunity it might solve?
“as a community we are collaborating towards a common goal, and that in itself, when it is recognised and reinforced through genuine conversation, is the most powerful reward”
