Who do you want your customers to become?

Who do you want your customers to become?

How much of your day are you spending finding the clients you want instead of working for the ones you have?

Seth Godin asks this question in his Creative Mornings talk (another great one, thanks Swiss Miss). I just rewatched this talk as I’ve started the job hunt again and remembered how slow and demoralising it can be, but Seth’s talk made me realise that I’ve been looking at the whole thing the wrong way! Instead of searching for positions and trying to get myself to fit the criteria, I should be looking for opportunities to use my skills to help people. Opportunities to work with the clients/ customers/ people I want. Opportunities to do work that makes a difference.
It requires a big change in mindset, to turn from seeing obstacles to seeing opportunities. To think of yourself as your own client. It’s not easy I’ve taken three steps to open my mind to come up with solutions and start thinking of an answer to this question. I’ve done each one as a quick brainstorm and will keep adding to it.
  1. What is your idea of the worst work/ job you could do? Flip the question and describe what the worst work you could do would be. What are the worst types of clients, what would be the worst type of job, how could you do work that makes no change or doesn’t matter.
  2. What would the ideal job/ project/ client be? Write a job description of the perfect job and even draw up your ideal schedule- what percentage of your time would you want to be for creative work, client work, other work?
  3. How can you use your skills/ interests to create opportunities? Brainstorm the types of work you are interested in, why, how can I help people with it and how can I create opportunities?
Do you have any tips on how to create/ find projects that affect change? Let me know 🙂
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