I stumbled on this Ira Glass, radio personality, chat on storytelling via Design Affects blog. He has so much wisdom on creativity, storytelling and making good stuff.
He breaks down storytelling into anecdote, (sequence of actions) constantly raising and answering questions (a moment of reflection) and characters with personality.
Love when he shows how bad he was after 8 years working on the radio. It takes time. We have to learn to be forgiving of ourselves but keep going.
And the beautiful animation by David Shiyang Lui