Core message, starting out and celebrating successes

Core message, starting out and celebrating successes

“Nasty Gal grew out of a conversation. It was me literally talking to my customers with my voice. I built a brand out of it and that voice is consistent today,” Sophia Amoruso, Nasty Gal

“We want cities to feel like villages again” Brian Chesky, AirBnb

“If you tell them it’s going to be this crazy adventure and we’re gonna do great things a certain kind of person selects into that. I try to set a vision for the company that’s incredibly ambitious then articulate a path that everyone can take part in figuring out.” Ben Silbermann, Pinterest

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