Charismatic emails

Charismatic emails

I’ve been learning a lot about charismatic emails at work. Something I had never really thought about but something that we are constantly sending and receiving. My director was told her emails are very charismatic and I agree. So what are the keys to a great email?
1. It’s not a letter. An email is between a letter and a text so it should be more personal and less formal.
2. This means you don’t have to start with Hi/ Dear etc like I tend to do. A reply email can start by just following the previous thought e.g Great to hear such enthusiasm (insert name here).
3. Reflect the other persons writing style. Think of email writing like a conversation. When in harmony we mirror the other persons tone, pace, energy levels.
4. Each new thought on a new line. Many emails are read on a phone and paragraphs are tricky to read. So putting each thought on a separate line, and groups of thoughts together  means that it’s harder to miss information.
5. A bit of humour goes a long way. Emails can feel like endless tasks so breaking it up with a joke or light touch really helps. E.g phew that was a lot!
6. Write in the affinitive, assertive and definitive Use assertive and active language. I’ve realised I’m such a passive writer, assertive language (not aggressive language) is more motivating and encouraging to read. E.g if this is right for you let us know instead of tell us what you think.
7. Sign off with warmth. My director hates signing off with the formal best wishes, yours truly etc. She instead plays on these and I can see the charm in personal sign offs like, “here’s to gathering aboard and ashore” or one of my favourites from photogapher Peter Dibdin is “Chairs”
Update 21/01/16
Here’s a great and funny guide “You must learn how to write a damn good email” by Lauren Holliday on

“According to Mindtools, the average office worker receives around 80 emails each day.

That makes it REALLY EASY for hiring managers to skip over your email, when it includes an error. Your email has an error if it’s:

  • Ridiculously long
  • Has multiple “asks” (Asks are short for saying what you’re asking them for – every time you ask them for something counts as an “ask”)
  • Includes grammar errors and misspellings
  • Doesn’t address them correctly
  • Is not beneficial to them
  • Does not tell them what to do or what you want
  • Is one, gigantic paragraph (You’re killing my eyes when you do this!! I, for certain, NEVER read emails that are one, large paragraph, unless they’re from someone important – like Ryan Gosling perhaps)

The perfect email is short, easily scannable and includes a very clear call-to-action (CTA)”.