“Some see genius as the ability to connect the unconnected, to make juxtapositions, to see relationships where others can not. This is also the definition of madness.” —Dana Scully’s field journal, October 24, 1993
“That’s the real lesson of where good ideas come from that chance favours the connected mind.” Steven Johnson
The point was that with the goggles, beams could be seen that were invisible to the naked eye. We urged our students to practice developing their own “goggles” for spotting opportunities that might go unnoticed by people who were not paying attention. What we had them do was create a list of the characteristics of a situation that might create a business opportunity. Then each week, the students would share both the list of characteristics and the opportunities these characteristics made them think of. By the end of the semester, the students had a long list of ways to spot opportunities, some of which they could use in the business plans that were required by the end of the course.
Examples of “goggles” could include things like: needs met badly, inefficiencies that could be made more efficient, the capability to transplant a situation from one setting to another, and so on. One that I hadn’t thought about for some time was one we used to call “uneven demand.” That’s when there is strong demand for an asset or solution in one place, but a lack of demand for the same in others.
Rita Gunther McGrath, Finding opportunities others dont see
My search for business plan templates has brought up a lot of boring templates that seem hard to adapt to anything other than the conventional business. But then I came across this great tool by Alexander Osterwalder the Business Model Canvas. I also just started reading the Lean Startup by Eric Ries and the two work brilliantly together. Its a simple tool and highly visual which is great for someone in the creative industry like myself . It shouldn’t be a static thing as Alexander Osterwalder explains in his talk at Stanford. You draw the business model, decide the key hypothesis and test them, which is where the Lean Startup principles start to come in.
If you have time check out the talk he gave at Stanford University, ecorner.
If not, the key points are;
1. Checklist- use the business model canvas to create map your business proposition and decide what your underlying hypothesis are
2. Story- explore strategies that use different sections of the canvas
3. Patterns- map out other business models (similar ones if possible) to understand how they work
4. Testing- create live experiments to test aspects and evolve the hypothesis
I’ve got my post it notes ready to go 🙂